Infographics Design with Matthew Twombly

Infographics Design with Matthew Twombly


Course description:

As a graphic designer or marketing professional, it is fundamentally important to grasp the structure that makes up a great infographic design. Infographics are seen nearly everywhere, from social media and new sites, to blogs and printed publications. We invite practicing design professionals to partake in a one-day intensive workshop that will explore the creation of infographics storytelling and editorial.

Freelance designer and illustrator, and former graphic editor at National Geographic, Matthew Twombly will share his 10+ years experience designing for magazines and show you his methods for making graphics. He'll take you through Adobe Illustrator and show you what tools and tips go into his process, including workflows for analyzing, story boarding, and producing visual stories.

Through several case studies, attendees will learn the steps of making graphics, handling data, and will explore various forms and design considerations. Learn how and why infographics are effective by using the elements of color, text, grid structure, hierarchy, and a well-edited message. Exercise your creative thinking and design skills with essential infographic design principles, techniques, and the varied ways of using visual language.

The class will then be prompted to brainstorm, sketch, and design their own graphics using Adobe Illustrator as the main tool. Data and prompt will be provided, however, students are welcomed to supply their own. Group critique will wrap up the day.

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Working Professionals is a new series of Master Classes presented by Stay Calm Industries. These single day, intensive classes are for working professionals, by working professionals. Learn new skills and sharpen old ones by learning from the best in your field, without being held back by beginners. Each class focuses on specific skills and abilities such as infographic graphic design, brand and identity creation, food photography, and more. Classes begin with case studies and training, and will go more in-depth about the processes involved. Limited class sizes of 8 and experienced instructors mean you will come away with new skills that will help on your creative endeavors.

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-Personal laptop with Adobe Illustrator, Microsoft Excel (or comparable spreadsheet application)
-Knowledge of Adobe Illustrator
-Notebook and pencil

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July 27th, 9am - 4pm

905 Harrison St. Allentown, PA. 18103

The Renaissance Hotel, Downtown Allentown
This beautiful, modern hotel puts you next to the best restaurants Allentown has to offer, as well as being situated only minutes from the class location.

We will be providing lunch. Please choose your lunch option at checkout. Vegan and Vegetarian options are available.

Each student will receive a Working Professionals t shirt, please specify your size at checkout.