Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
Services
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Graphic Design
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Copy Editing
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Project Management
MCCALL
COLLECTIVE
BREWING
As frequent patrons of McCall Collective Brewing, Stay Calm Industries was excited to connect with them on a creative level to help enhance their brand. Although Evan already knew many of the brewery’s staff and the owners, it was his conversation with Chris McCall at the YMCA Annual Gala that truly sparked the opportunity. Chris mentioned his desire to refresh McCall Collective Brewing with a new look to express their direction of “More Than A Brewery” which immediately captured Evan’s interest.
With his passion for McCall’s Brewery itself and his expertise as a Creative Director, Evan saw this as the perfect opportunity to work with a brand he had been a longtime fan of. He promptly arranged meetings with Chris to delve into his vision for a more cohesive and distinctive visual style. Once their ideas were aligned, Evan and his team collaborated with founder and CEO Kaitlin McCall and in-house art director/brand manager Sarah Peters. Together, they worked on refining the strategy and execution, did plenty of research and discovery, and ensured a well-rounded approach to revitalizing the Brewery’s brand.
The collaboration proved to be a perfect pairing, resulting in exceptional outcomes that truly benefited McCall’s Brewery.
Services
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Branding
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Photography
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Graphic Design
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Web Design
BRANDING
Our objective was to create new logos for McCall’s that would represent their Susquehanna and Taphouse locations, moving beyond their existing "seal" logo. The goal was to refresh the brand while preserving its core identity.
To achieve this, we embarked on a collaborative brainstorming and research phase with Kaitlin and Sarah. We sketched ideas and reviewed branding books to explore creative directions for the new logomarks. This was followed by the ideation stage, where we built new ideas, tried concepts, and came up with the general structure of the new brand family that allowed us to shift from the existing seal logo to new designs. We crafted distinct yet cohesive logos for each location, including wordmarks and icons that all worked together as a system, but allowed flexibility in their use.
Through multiple rounds of revisions, we worked closely with Sarah, McCall’s brand director, to fine-tune the designs. The end result was a set of contemporary, updated logos for both the Susquehanna and Taphouse locations, seamlessly aligned with the Brewery’s established identity that showed off the attitude and ethos that made them a success in the first place.
RESULTS
Working with McCall’s Brewery has been one of our most rewarding projects to date. Collaborating with local establishments we admire and frequent as customers adds an extra layer of satisfaction to our work. We take pride in the results of our partnership and thoroughly enjoy working with the talented team at McCall’s.
Our collaboration with McCall’s Brewery not only enhanced their brand but also reinforced our commitment to delivering exceptional results. We look forward to continuing to support businesses with the same dedication and creativity.
“It is a pleasure to work with Stay Calm Industries! We now have a professionally branded website featuring high-quality photos, taken by Owner Evan Johnson, complete with all the necessary features to help our business grow. Their office space is calming, welcoming, and brings out your creative side. This organized and skillful team will give you what your business needs.”
- Kaitlin McCall, Founder/CEO