Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
Services
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Graphic Design
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Copy Editing
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Project Management
BRANDING
BRANDING
Encompassing the full spectrum of everything you could ever need to bring a new brand to life. Our brand development practice is a reflection of our expertise and passion for creating lasting and impactful visual identities.
The Brand Basics
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Definition (your purpose, values, and promise)
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Positioning Statement
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Messaging
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Identity (colors, design, logo)
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Guidelines
On top of this essential framework of your brand, we provide the expanded solutions to help it thrive in the market via:
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Packaging and label design
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In-store/workplace experience (signage, displays, interior decoration)
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Collateral (presentations, letterhead, business cards)
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And all the fun stuff (livery, apparel, enamel pins, stickers, patches, carrier bags, pint glasses, terracotta pots, pillows, and more)
BRAND REFRESH
Sometimes you need a branding refresh, and it’s one of the facets of our practice that we enjoy the most. We take immense pride in learning about a company and its history so we can distill that knowledge into a new identity for your next 20 years. When you think your company needs to change your positioning in the market or how you're representing yourself visually, we’re here to help you add more energy and value. A refreshed brand will help you:
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Keep up with trends/updates
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Be more visually appealing to your audience
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Stand out over other brands