Siren Records was doing all the regular things; Facebook, Instagram, running sales, having specials. But their shares, likes, interaction, and (as a result) sales, weren't where they wanted them.
Siren Records is a nearly 30 year old Doylestown institution, and we felt they deserved better.
So we built them a brand new website that allows them to sell on their own, instead of through a third party. To promote the new site, we created a weekly podcast (Chloe in the Racks!) with our sister company Nockamixon Media, started testing the waters with Google AdWords, and began a video series. We're working closely with Siren Records to continue these projects.